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August 10, 2010
Created to support "Beyond the Backpack"—the network's pro-social campaign championing kindergarten readiness for preschoolers—the backpacks feature premium, one-of-a-kind designs by: Jessica Alba, Drew Brees, Sheryl Crow, Faith Hill, LeBron James, Heidi Klum, John Leguizamo, Eva Longoria Parker, Salma Hayek Pinault, Shakira, Slash, and Matthew McConaughey and Camilla Alves. The backpacks...are available..through Sept. 2. All proceeds will benefit the Children's Defense Fund, a key partner in Nickelodeon's "Beyond the Backpack" campaign.
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