When we insure our children, we ensure our future. Asking the simple question, “Does your child have health insurance?” on important school forms, is central to ensuring all children in your school district are happy, healthy and ready to learn! You can help spread the word in your community, state and across the nation by using #InsureAllChildren in your social media conversations. We invite you to join @childdefender and @AASAHQ as we help school districts across the country connect children with the health insurance they need to survive and thrive. Please find messaging and other content to share with your community in the #InsureAllChildren social media guide.

Together we can make sure all children are happy, healthy and read to learn. Let’s #InsureAllChildren

Background

CDF and AASA, The School Superintendents Association have launched initiatives in 14 school districts large and small, urban and rural in California, Georgia, Louisiana, Mississippi and Texas to identify and enroll eligible children in Medicaid, the Children’s Health Insurance Program (CHIP) and other programs through support from the federal Center for Medicare and Medicaid Services (2011-2013) and The Atlantic Philanthropies (2013-2016).

This toolkit for schools (#InsureAllChildren), supported by The Atlantic Philanthropies, contains lessons learned from school districts that have embedded child health outreach and enrollment into their routine operations.  The toolkit has a major focus on the work over past three years in four school districts in California and three school districts in Texas.

Key Messages

  1. To thrive, all children need access to comprehensive, affordable health insurance that is easy to get and easy to keep. Timely Pediatric-healthcare mental health and dental services is essential to keep all children in school and learning.
  2. When we insure our children, we ensure our future. Students with health insurance tare happier, healthier and ready to learn.
  3. Thanks in large part to Medicaid and CHIP, the number of uninsured children in the U.S. is at a historic low.  However, 4.5 million children under age 18 remain uninsured and the overwhelming majority – 3.4 million – are actually eligible for coverage but not yet enrolled. Those who remain uncovered are the hardest to reach.
  4. When children are healthy, they do better on all indicators related to achievement including academic performance, attendance, grades, cognitive skills, attitudes and in-class behavior.
  5. How It Works: CDF and AASA’s tested model provides school districts a basic question to add to their school registration materials: “Does your child have health insurance?” Children who are identified as uninsured through this process can then be contacted for application assistance.

Twitter Best Practices

  • Make sure to follow the @AASAHQ and @ChildDefender Twitter accounts
  • Retweet any #InsureAllChildren newsworthy posts to your follower
  • Look to see if the schools, health organizations, (include other relevant audiences) in your school district have Twitter accounts. If they do, ask them to tweet about the #InsureAllChildren toolkit, start following them and tag them in relevant tweets.
  • Use #InsureAllChildren in all posts related to enrolling children in health insurance
    • Amplify your reach – add other child health insurance enrollment-related hashtags such as #Enroll 365, #GetCovered , and #InsureKidsNow.   
    • Find other opportunities to engage in conversations around enrolling children in health insurance – especially the most vulnerable youth.  Key times to engage are August, September and during open health enrollment November 1 – January 31.
  • Sign up to learn more from and engage with the #InsureAllChildren community during Twitter Chats and Twitter Storms

Facebook Best Practices

  • Become a fan of the Children’s Defense Fund and AASA, The School Superintendents Association Facebook pages.
  • Look to see if the schools, health organizations (include other relevant audiences) in your school district have Twittier accounts, if they do, ask them to post about the #InsureAllChildren toolkit, become a fan of their Facebook page, and tag them in you #InsureAllChildren post (Amplify your reach – tag the Children’s Defense Fund and AASA, the Superintendent’s Association Facebook pages in your posts about #InsureAllChildren
    • To tag, simply type the @ before the name of the Facebook page. For example for CDF you would type “@Children’s Defense Fund” into your post and select Children’s Defense Fund from the dropdown menu.
    • Did You Know (DYK)? Facebook recognizes hashtags the same way Twitter does. Make sure to search #InsureAllChildren (include top 3 other related campaign hashtags) and engage in conversations — just like you would on Twitter.

LinkedIn Best Practices

  • Visit the AASA, The School Superintendent’s Association LinkedIn page/group
  • Share ideas about identifying and enrolling uninsured children in health insurance, and any other relevant discussion points to ensuring children are happy, healthy and ready to learn!

General Best Practices

  • Spread your messages throughout the day so people in different time zones and on different schedules can see your posts.
  • Use at most three hashtags per tweet.
  • Include shortened links to the toolkit (www.insureallchildren.org) within your post(s) to ensure it’s shared with others and you don’t go over character limits!
    • Helpful tip: We’ve shortened links in some of the sample posts!

Hashtag (Facebook, Twitter, LinkedIn)

#InsureAllChildren

#Enroll365

#GetCovered

#InsureKidsNow

#Medicaid #CHIP

#KidsCoverage

Toolkit Website

www.insureallchildren.org - don’t forget to use shortened links to the toolkit when sharing your post(s).

Sample Tweets

1. Healthy students are better learners. Close the #AchievementGap #InsureAllChildren  www.insureallchildren.org (+image)

2. NEW Toolkit from @ChildDefender & @AASAHQ explains how schools can help #InsureAllChildren www.insureallchildren.org (+image)

3. When we insure our children, we ensure our future. Help #InsureAllChildren w/@AASAHQ & @ChildDefender (+image) shortened link to toolkit.

4. Learn from #EdLeaders in a the @AASAHQ & @ChildDefender #InsureAllChildren toolkit  www.insureallchildren.org (+image)

5. To #InsureAllChildren schools must engage in health insurance outreach and enrollment.  www.insureallchildren.org (+image)

6. Students do not come in pieces. Support #TheTotalChild. Join @AASAHQ & @ChildDefender to #InsureAllChildren www.insureallchildren.org

7. Superintendents: Find out your role in ensuring all children are happy, healthy & ready to learn at www.insureallchildren.org #InsureAllChildren

8. Build, Identify, Reach, Enroll & Sustain: 5 Steps from @AASAHQ & @ChildDefender to #InsureAllChildren www.insureallchildren.org

9. Step 1: Identify Uninsured Children Step 2: Link them to coverage Step 3: #InsureAllChildren  www.insureallchildren.org

10. Schools have an important role to play in reaching eligible but unenrolled children #InsureAllChildren www.insureallchildren.org

11. Together We Can Make Sure All Children are Happy, Healthy and Ready to Learn! Let’s #InsureAllChildren www.insureallchildren.org

12. School Districts worked with @cdfca & @CDFTexas to help #InsureAllChildren. Learn about their work www.insureallchildren.org

13. Does your child have health insurance?”-- This @ChildDefender / @AASAHQ Model helps #InsureAllChildren! www.insureallchildren.org

14. When students feel good, they achieve more! Join @ChildDefender & @AASAHQ to #InsureAllChildren www.insureallchildren.org

15. Does Your Child Have Health Insurance? A single question from schools can impact millions. #InsureAllChildren www.insureallchildren.org

16. 3.4 Million children are eligible yet uninsured in the U.S. Are they in YOUR District? #InsureAllChildren. www.insureallchildren.org

17. DYK: Schools can play a critical role in connecting children & families to #CHIP/ #Medicaid. #InsureAllChildren!www.insureallchildren.org

18. ALL children need access to comprehensive, affordable health coverage. Join the work to #InsureAllChildren www.insureallchildren.org.

19. More than      children in our community lack health coverage. @(school district handle) can lower this number. #InsureAllChildren.

20. DYK: When children are well, they have better attendance, grades, cognitive skills, attitudes and in-class behavior. #InsureAllChildren

21. How can schools ensure every child in the classroom is physically and emotionally healthy? Find out www.insureallchildren.org #InsureAllChildren

Sample Facebook Posts

Click the icon to the right of the post you want to share, then copy the post and paste into the "Say something about this" box.

1. To survive and thrive, all children need access to comprehensive, affordable health insurance that is easy to get and easy to keep. This summer, AASA, in partnership with the Children’s Defense Fund, will be launching a health enrollment toolkit for schools, supported by the Atlantic Philanthropies. This toolkit contains lessons learned from seven urban, rural and suburban public school districts. Visit www.insureallchildren.org to learn more.

2. The multiple challenges public education faces – fiscally, economically, politically and socially – are complex. But there are simple solutions we can leverage right now to transform learning. One of them is making sure that eligible students have health insurance.”
– Daniel A. Domenech, Executive Director, AASA, the School Superintendents Association

Since 2011, CDF and AASA have launched health insurance initiatives in 14 school districts large and small, urban and rural in California, Georgia, Louisiana, Mississippi, and Texas to identify and enroll eligible children in Medicaid and CHIP through support from the federal Center for Medicare and Medicaid Services (2011-2013) and The Atlantic Philanthropies (2013-2016).The #InsureAllChildren toolkit contains lessons learned from these districts, with a major focus on the past three years in four school districts in California and three school districts in Texas.

3. “Giving every child a healthy start should be every parent’s goal. Getting enrolled in health coverage — and staying enrolled — should be simple and seamless. No parent should face barriers to enrolling their child in the health coverage they need to survive and to take advantage of the educational opportunities they need to succeed in this global economy.”
–Marian Wright Edelman, President, Children’s Defense Fund

Nearly 4.5 million children in the United States are uninsured, yet nearly two-thirds of them are eligible for health coverage under Medicaid or the Children’s Health Insurance Program (CHIP). Help to close this coverage gap by utilizing AASA and CDF’s child health enrollment toolkit at www.insureallchildren.org. Join the conversation at #InsureAllChildren

4. Over [Number from U.S. Census Tool] Children are Uninsured in [ Your School District]. The Children’s Defense Fund and AASA, The School Superintendents Association have launched a health enrollment toolkit (www.insureallchildren.org) for schools, supported by the Atlantic Philanthropies. To survive and thrive, all children need access to comprehensive, affordable health coverage that is easy to get and easy to keep. Children who are most susceptible to not having their health needs met are the ones who require supportive systems, policies and programs the most. This toolkit will contain lessons learned, with a focus on seven urban, rural and suburban public school districts. Join the conversation with us at #InsureAllChildren.
Helpful tip:
Here is the link to the U.S. Census Tool (include link) http://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml (link to webpage)
Link to PDF instructions:
http://www.childrensdefense.org/zz-testing/aasa-cdf-toolkit/resources/Tutorial-HOW-TO-ESTIMATE-THE-NUMBER-OF-UNINSURED-CHILDREN-IN-YOUR-SCHOOL-DISTRICT-1.pdf

5. Attention school system leaders! Learn your vital role in ensuring that all children have access to health coverage through a new health enrollment toolkit for schools, developed in partnership by AASA, The School Superintendents Association and the Children’s Defense Fund and supported by the Atlantic Philanthropies.
Helpful hint:
Tag a school system leader you follow on Facebook in this post.

6. This toolkit is grounded in a proven, tested model which helps school districts to add a basic question to their school registration materials: “Does your child have health insurance?” Children who are identified as uninsured through this process can then be contacted for application assistance. Learn more at www.insureallchildren.org #InsureAllChildren.

7. It’s official! AASA and The Children’s Defense Fund have launched their health insurance toolkit, which aims to give schools the resources they need to insure all eligible children in health coverage. Explore the toolkit at www.insureallchildren.org and join the conversation on social media using the hashtag #InsureAllChildren.
Helpful hint:
Tag the CDF and AASA Facebook pages in your post to help amplify your reach!

8. There are nearly 4.5 million uninsured children in the U.S., and 3.4 of them are eligible for health coverage under Medicaid and CHIP, but not yet enrolled.  Help the eligible children in your district get enrolled in the health coverage they need to be happy, healthy, and ready to learn! Join AASA and CDF in ensuring that ALL children gain access to comprehensive, affordable health coverage they need to survive and thrive. Visit www.insureallchildren.org to learn more. Join the community and conversations when you use the hashtag #InsureAllChildren.

9. Nearly 4.5 million children in the United States are uninsured, yet nearly two-thirds of them are eligible for health coverage under #Medicaid or the Children’s Health Insurance Program (#CHIP). Help to close this coverage gap by utilizing AASA and the Children’s Defense Fund’s healthcare enrollment toolkit at www.insureallchildren.org.Join the conversation at #InsureAllChildren

10. To ensure students are ready and able to succeed in the classroom, schools must be poised to meet the myriad health, emotional and social needs that can negatively impact student performance. Too many children are uninsured or underinsured, overweight and undernourished, or miss too many school days because of chronic illnesses like asthma or other challenges. #InsureAllChildren

11. Do you know how many children are eligible but uninsured in your school district? Use #InsureAllChildren toolkit to find out. #InsureAllChildren sets the stage for school districts to partner with community agencies to identify and enroll eligible students in health insurance through a proven strategy in a very simple, routine, cost-effective, non- bureaucratic, sustainable way. When we insure our children, we ensure our future.

Sample LinkedIn Posts

1. Join AASA and CDF in ensuring that ALL children gain access to comprehensive, affordable health coverage that is easy to get and easy to keep. #InsureAllChildren Visit www.insureallchildren.org.

2. There are nearly 4.5 million uninsured children in the U.S., and 3.4 of them are eligible for health coverage under Medicaid and CHIP, but not yet enrolled. Visit www.insureallchildren.org to learn how you can help #InsureAllChildren.

3. Help eligible children in your district get enrolled in the health coverage they need to be happy, healthy & ready to learn! #InsureAllChildren Visit www.insureallchildren.org

4. Close to 4.5 million U.S. children are uninsured, yet nearly 2/3 of them are eligible for health coverage under Medicaid or CHIP. YOU can help these children? Learn more www.insureallchildren.org #InsureAllChildren

5. Does your child have health insurance? -- This simple question on your school registration materials can impact millions of children. Learn more in a joint toolkit from AASA and CDF. www.insureallchildren.org

6. AASA &CDF launched a health enrollment toolkit for schools that contains lessons learned, focused on 7 urban, rural and suburban public school districts. Learn how you can help #InsureAllChildren www.insureallchildren.org

Graphics & Video

Click the links below for a complete list of available graphics and video.

The Children’s Defense Fund Leave No Child Behind® mission is to ensure every child a Healthy Start, a Head Start, a Fair Start, a Safe Start and a Moral Start in life and successful passage to adulthood with the help of caring families and communities. 

CDF provides a strong, effective and independent voice for all the children of America who cannot vote, lobby or speak for themselves. We pay particular attention to the needs of poor children, children of color and those with disabilities. CDF educates the nation about the needs of children and encourages preventive investments before they get sick, drop out of school, get into trouble or suffer family breakdown. 

CDF began in 1973 and is a private, nonprofit organization supported by individual donations, foundation, corporate and government grants.

AASA, The School Superintendents Association, founded in 1865, is the professional organization for more than 13,000 educational leaders in the United States and throughout the world. AASA’s mission is to support and develop effective school system leaders who are dedicated to the highest quality public education for all children. For more information, visit www.aasa.org.